January 12th, 2012

Lucy Rosen featured in “How to Get the Most Out of IT Conferences”

Technology professionals and experts offer tips to make attending events pay off for your IT career. It’s more than just handing out a bunch of business cards. Success takes planning and follow-through.

Justin F. Bastin attends just a few conferences a year, but he still manages to parlay these occasional events into crucial career-building sessions. “As far as the value return on conferences, it far exceeds going to the classroom. I’m able to look at various technologies in different fields, and I’m able to dabble in different areas,” says Bastin, an IT analyst at The Sherwin-Williams Co. That doesn’t happen by chance, though. Bastin says when he goes to a conference, he knows what he wants to get out of it and plans ahead to make sure he hits his targets. He volunteers and networks. He has given presentations, too. As he puts it: “You get out of a conference as much as you put in.” But what, exactly, does it really take to turn conference attendance into a career-enhancing opportunity? It takes more than just showing up with business cards in hand. Career coaches, networking experts and experienced IT professionals say it’s really about being strategic and following some key steps:

READ THE FULL ARTICLE HERE

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March 7th, 2011

Why You Should Talk to Strangers

One of my very first PR clients was a small vet clinic. I was in my 20′s. full of enthusiasm, big ideas and endless ideas. We worked together for several years, created an annual event that lasted years- growing bigger and bigger. When I left NM and went to NY and he left NM and went somewhere… we lost touch for over 25 years and last weekend when I was getting a manicure – one of my “things” I miss most about NY when I’m in NM, I started up a “conversation” with a woman in the next chair. “What do you do?” I asked. “I’m an attorney, just starting my practice” she answered. “Oh, congratulations” I say ” If I can help you connect with any of the women’s business groups here, I’m happy to”- Then I notice all the scratches on her arms and I ask her if she is a rose bush pruner too… and she says “My fiance is a vet and I help him sometimes” I then proceed to tell her that one of my first clients and favorite clients was a vet here in town… and his name was Dr.Fitzpatrick, but he moved away… and her face lit up and she says “But that’s my fiance!” “We just moved back and he opened his practice again”

Guess who called me today to meet with him next week! :)

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November 4th, 2010

SmartMarketing and Lucy Rosen, Nominated for Best of Long Island!

We’re so excited to have once again been nominated as “Best PR Agency on Long Island” and have Lucy Rosen nominated as “Best Publicist on Long Island” in the 2011 “Best of Long Island” survey. Last year we were honored to have been voted the #2 PR Agency…and this year — with your help — we’ve got our eyes on the #1 spot! Voting takes just a minute — log onto http://www.longislandpress.com/bestof, complete the really simple registration process, then go to the “Shopping and Services” category and scroll to “Public Relations Agencies” and “Publicist”. It’s a quick thing … and your vote just may be the one that will get us to #1 this year! (Note: Vote everyday! One vote per IP Address per day is valid.) Thanks again for all of your support over the years, and for being such an important part of the continuing success of our agency.

We truly appreciate all of your help in voting for us for this year’s “Best of LI” survey … and wish you only the best things for a great 2011.

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October 19th, 2010

The Give and Take of Networking

Defining your networking goals is a critical first step toward building an effective network.  You should be as clear and specific as possible in describing your goals then divide your list into short term (month-by-month) and future (two to five years) goals.  Make sure your goals are realistically attainable within the designated time frame.

Before you can ask other people for help, you have to be clear in your own mind about what you need or want – just saying, “I want more business,” is not enough to achieve your goals.

Create a list of short term and long term goals for yourself and revisit the list often to update and add new ones!

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October 6th, 2010

Workplace Training Center presents Fast Track Networking

Live! Audio conference on Thursday, October 14th at 1:30 PM!

You’ve heard the great networking stories from your friends and business colleagues – amazing partnerships, deals closed in an evening, serendipitous chance encounters that end very lucratively for all involved.

So how come networking doesn’t work that way for everybody? Ever feel left out, like you’re missing some key secret ingredient that would make networking pay off like that for you?

How do you secure that new client? Form t…hat new partnership? Or even land that new job?

Time to get some new answers and strategies from someone in the know. Join nationally-known networking expert and business strategist Lucy Rosen as she offers timely, valuable insight into one of today’s most critical business activities: networking.

As the author of the newly-released book Fast Track Networking: Turning Conversations into Contacts (Career Press, June 2010), Rosen has turned thousands of her simple, everyday conversations into valuable connections for herself and her business through the power of networking. She’s used her networking finesse to help countless professionals throughout all industries learn the networking “tips and tricks” that have enabled them to build the relationships that grow their businesses, drive their profits, and find success exponentially.

And now, she’s on a mission to share her insight and expertise with others nationwide through an exciting and thought-provoking interactive presentation. Her invaluable “networking nuances” are proven to put today’s professionals not only on the networking “fast track” – you’ll be on the right track when it comes to achieving career success in today’s complex business world, simply by making the most of your connections and interactions.

During this fast-paced presentation filled with countless networking tips and techniques, Rosen, who has been dubbed the “Queen of Networking” by her clients and by media nationwide, will reveal the secrets to successful networking in a difficult economy, highlighting what works and what can lead to miserable disaster when it comes to networking today.

Through her easy-to-implement plan and her unique approach to networking, participants will have the chance to learn how not only to enhance their networking skills but how to network more naturally, why they should network unconditionally – and the secrets to networking that will get the results you need for your business today.

Networking has become like a new currency in this tough economy, and anyone can be flush with lucrative networking skills, if you take the time to develop yourself in this business-building art. This accredited fast track networking training conference will provide you with the tangible tools and techniques you need to approach networking in a whole new light. Sign up today for a chance to hear and learn, first-hand, the secrets of a non-stop (and successful) networker!

Learn more or sign up today at: http://www.workplacetrainingcenter.com/Prod-2230.aspx?sourceCode=ROSEN1

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October 1st, 2010

Ten Steps to Effective Networking

  1. Know you business, and know it well
  2. Be able to describe what you do in a few clear sentences
  3. Know what you want and need from networking
  4. Know what you have to offer other people through networking
  5. Be selective.  Find out where you need to go to meet the people you want to meet and make a point of getting there
  6. Understand how networking works; it’s a relationship that you build over time
  7. Act as an ambassador of goodwill whenever you attend an event or meeting.  Circulate.  Meet everyone you possibly can, and involve yourself in conversation
  8. Think give, not get
  9. Listen actively to other people
  10. Follow up with contacts promptly by telephone or letter, and be sure to stay in touch

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October 1st, 2010

Marketing/PR Executive Shares Tips

As seen in Hispanic Marketing and PR.Com, October, 2010

In the same way that geese traveling south for the winter benefit from increased flying range (and a safer journey than if traveling alone) by flying in a V-formation people who have a sense of community and like to network can help each other. That is how Lucy Rosen, founder and president of Women on the Fast Track, illustrates the advantages of networking. She recommends that people find others who share common interests in order to reach their goals more quickly and efficiently.

As part of her work in public relations and marketing Rosen, founder and president of SmartMarketing Solutions Group, has twenty five years of networking experience. In Fast Track Networking: Turning Conversations into Contacts (Career Press, $14.99), a book published earlier this year, she shares some of the knowledge she has gained from networking and promises readers “a unique step-by-step approach to networking proven to put people on the fast track.”

She wrote the 224-page softcover book, with Claudia Gryvatz Copquin, a journalist, with the goal of providing readers an insider’s look into what works in networking including “networking success stories” of business owners and entrepreneurs throughout the country. read more »

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October 1st, 2010

What to Say When…Attending Networking Events

As seen in The Organized Executive, October, 2010

 

 

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October 1st, 2010

Shelf Life

As seen in Albuquerque The Magazine, October, 2010

 

Click Here to Read the Full Article

 

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September 23rd, 2010

Download a free excerpt from the book Fast Track Networking Today!

Whether you are looking to secure a new deal—or land a new job—Fast Track Networking gives you the tools you’ll need to put the power of networking to work for you. You’ll be amazed at the opportunities that will unfold once you begin to network right…and unconditionally. Through hundreds of valuable tips and dozens of networking success stories, you’ll learn the “tricks of the trade” from the woman dubbed the “Queen of Networking,” including how to:

  • Grow your inner circle of 10 to an “outside circle” of 20 and learn how to turn 300 networkers into 3,000 new prospects.
  • Make the all-important first moves that can lead to a lasting business partnership.
  • Not only meet key decision-makers, but fold them into your trusted inner circle.

Click here to download a free excerpt from the bookFast Track Networking Today!

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